My book The Game was far more successful than I ever  thought it would be. It helped change guys’ lives, but then something strange  happened: girls started reading it.

Right now, I’m sitting with the most amazing girl  I’ve been dating, and since we’ve met, she’s heard one of my openers at least  once a week coming from a different guy. I tell her to be nice to the guys, but she usually just calls them out and laughs. All of her girlfriends and their  girlfriends have also heard the same lines.

Because The Game is not the same anymore.

Especially for me.

I wrote the Book. And when I meet a woman, she’s  often expecting it from me. So I’ve had to learn new lessons, new behaviors,  new ways of interacting. I’ve had to really internalize the true message of The  Game and understand how men work, how women work, and how to be your best self  in a way that automatically attracts people without relying on tricks and  scripts.

That’s why I see my top students walking away with a  girl or a group of girls for a night of fun — without having to say the same  old lines every time.

Because I’m teaching them something new, something  timeless, something that will never fade: How to be excellent in every way  imaginable.It is about knowing who you are, what you’re worth,  and how to discover, bring out, and share your best self without fear,  insecurity, or self-consciousness. It’s about how to automatically attract  people to you just by existing and being you. It’s a simple idea but hard to  learn.

Over the last few years my coaches and I perfected the art of attraction and seduction by trial and error, until the error was  gone. We invented, modeled, and tested the most effective elements of the game  to guarantee maximum success with minimum rejection. But, like tax loopholes  closing every year when the government catches on to the tricks, the game needs to be constantly refreshed, innovated, and updated.

That’s why we’ve been working on a flexible, continuous, customized method that can do this.

Because then there is a whole new way to master the art that is uniquely custom-made for each individual. The idea was to create something so complete and  intensive that you can now learn in days what might have taken years to get the same results. No matter where you’re at right now, whether you see yourself as shy or confident, alpha or beta, frustrated or successful, unattractive or  good-looking, introverted or outgoing. The question that we had asked ourselves was: Is there a totally fool-proof way for acquiring timeless skill set, in a way that you don’t have to change or pretend to be someone you are not?

More soon. Stay tuned.

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P.S.: So that I can study the effects of our research under close supervision I’m creating an exclusive Attraction Mastermind Group of friends that also includes top students, coaches and other PUA gurus.