Non-Negotiables

Emma writes… Most people have a certain type of ideal partner. Part of that type is driven by physical characteristics and part of what interests them. But more importantly than a lady’s type, are her non-negotiables. Non-negotiables are real things that drive women to get into and out of relationships. Non-negotiables transcend type. The distinct difference between a woman’s “type” … Read More

Standout Style

Emma writes: Style, like religion and politics, can be ingrained in us from an early age. The dads who played golf raise boys who wear khakis, Polos and Sperry Topsiders. The fashionista mom has a fashionista daughter or son or both. The musically inclined father doesn’t place importance on haircuts, and thus, raises Slash’s doppelganger. Hippie moms have Birkenstock-wearing young. … Read More

The Sunshine Approach

Emma writes… Something beautiful happens to life in the spring and early summer – trees bloom, animals get frisky and people come out of their winter shells in search of something new and fresh. The sun shines brightly. Birds chirp. Enter: you. Spring – or summer or a crisp fall day, depending on your geographic location – is chock full … Read More

How to Adventure in a New City: Part 2

The Sneak writes: How to Adventure in a New City: Part 1 covered preparation, but the real fun begins when you arrive. If you study seduction you’ll quickly learn that you SHOULD NOT ask the women you are trying to attract about their town. It is quite lame to say something along the lines of “So, what other spots are … Read More

How to Adventure in a New City: Part 1

The Sneak and I are leaving for Australia. This is our first Stylelife bootcamp in Australia, as well as our first time ever visiting the country. Here’s the system we use to have an exciting and rewarding time as we hop from city to city, even if we’ve never been there before. 1. Find a Place to Stay There’s almost … Read More

Dealing with Mixed Sets

As students of seduction, we’ve all had to approach women in groups with men. And, for many students, this is a place where anxiety pops up. A few questions might pop into your head: • Is that my target’s boyfriend? • What if the guy is a dick and makes me look bad? • What if the guy is protective … Read More

What Could Have Been?

Emma writes: Loving someone who doesn’t feel the same way sucks. I don’t need a lengthy explanation of the amount it sucks or all the different ways in which unequal love sucks. We all know that it does. What doesn’t kill us makes us stronger and blah, blah, blah. Yep, still sucks. What’s even worse though is living in perpetual … Read More

The Importance of Friends

In the game of life, assets like wings, pivots, and other social proof weigh just as heavy if not heavier than your skill level or attractive qualities. So it’s vital to leverage your friends and social assets. Before we get into expanding your social circle lets take a look at some added stress you may be putting on yourself that … Read More

Where You Will Shine

Emma writes: For each of the approximately one hundred first dates I have been on in my life, I can remember where I went. I sometimes can’t remember the guy’s name or what I wore, but I know what we did and similarly how much time I spent with him. After a man’s shining and sparkling self-declared strengths, the date … Read More

Confidence – The State of Being Certain

Emma writes: What women want: confidence. Hands down the number one thing a woman is looking for in a man is confidence. Not to be confused with arrogance or cockiness, confidence is defined by Webster as “the quality or state of being certain.” And the secondary classification is “the feeling or belief that one can rely on someone or something.” … Read More