Falling in Love, scientifically

Emma writes: After lengthy discussions and a four-part series dissecting what it means for us to fall in love and the three stages of love, I wondered the impact of this knowledge on the actual act of falling in love. Are we less-likely to ‘fall’ head-over-heels if we are hyper-aware of what is happening in our bodies? Does our knowledge … Read More

Romantic Connection Blackouts

  Most of the guys we talk to tell us that they’re not looking for one-night stands or hookup buddies. You’ve been there, you’ve done that and you’re over it. What you’re really looking for is a woman that you can make a connection with. However, just wanting isn’t enough to make it happen. In fact, the same men who … Read More

She Judges You By This, So Make the Most of It

There’s the old cliche that women immediately notice the quality of a man’s shoes. Some of this is attribute to gender stereotypes and the notion that females are opposed by those things you just think of as covering for your feet. However, there is undoubtedly some truth to the cliche. Some published accounts state that 64% of women judge a … Read More

9 Questions to Define Your Fashion Persona

In our last post on proper suit selection, we described the differences in more dressy attire. But many guys wrote in and said they didn’t even know how to begin with overhauling their wardrobe. There are tons of lessons and missions on this always-informational topic in Stylelife. But for a quick overview, here’s what you need to know. Here’s an … Read More

The System of Selecting a Proper Suit

Casual Friday’s took the world too far into the slovenly direction. So the pendulum began to swing back to more buttoned up, more polished ways of dress. Plus, pop culture characters like Barney Stinson in How I Met Your Mother and Jacob Palmer in Crazy Stupid Love demonstrated just how sexy a suit can be when worn properly. But many … Read More

Cheat Sheet for you to print out

Neil might be married now, but that doesn’t mean he doesn’t use Game anymore. Any guy who thinks otherwise is clearly not married. In fact, one of the most important things that I’ve learned during my time in the Game is that it applies to just about every human aspect of human social interaction. However, there’s a structure involved. When … Read More

Style's Ultimate Training Program Opens Today

What if you had all the tools you needed to give you the results you desire most and what if Neil Strauss A.K.A. Style was coaching you himself? What if he gave you access to all his methods and techniques on your computer, over the phone, and even in person? Style’s Ultimate Training Program is guaranteed to create real and … Read More

The Science of a First Kiss

Attraction is Scientifically Based and Facilitated: A Multi-Part Series Exploring the Connections Between the Lab and the Real World Understanding the science behind attracting women is great. In fact, it’s where you need to begin when it comes to meeting women. However, you want to meet more women because you’re looking for something more than just good conversation. It is … Read More

Spice Up Your Interactions with the Love Reading Routine

The term cold reading is defined by Wikipedia as, ‘a technique used to convince another person that the reader knows much more about a subject than he actually does.’ There are several methods that a social artist can implement to cold read a woman in the field. The easiest method, and the one requiring the least amount of tools or … Read More

Avoid These 4 Mindsets to Improve Your Social Success

You know how there is that break-up cliche that says, “It’s not you, it’s me”? Most of the time, that’s nonsense. But in some instances with dating, the problem is, indeed you. If you’re not getting the social results you want, examine your mindset and attitudes to see if you’re falling into any of these 4 negative frames of references. … Read More